Battery Fire Solutions: Global Outreach for a Niche Market

Validating Market Interest and Securing High-Value Meetings for Battery Fire Safety Solutions

THE CHALLENGE

Gauging Interest in a New Safety Solution

Battery Fire Solutions, a new company specialising in fire safety products for Lithium-Ion batteries, sought to validate market demand before launching. The challenge was to conduct market research and test the level of interest in their safety solutions across industries that rely heavily on battery storage, such as harbours, office buildings, and car parks. They needed to reach key decision-makers in facilities management and sustainability roles to determine whether there was a need for their niche products on a global scale.

The Approach

Global Targeting of High-Risk Battery Storage Facilities

Harper implemented a market research outreach campaign to identify and connect with decision-makers responsible for battery storage safety in industries such as logistics, energy, and large-scale infrastructure. The approach included:

  • Industry and Location Research: Identifying key industries and locations with high concentrations of Lithium-Ion battery storage.
  • Targeted Outreach: Reaching out to facilities managers, health and safety executives, and sustainability officers, crafting messages that highlighted the importance of fire safety solutions.
  • Data Collection and Insights: Gathering valuable market feedback to help Battery Fire Solutions understand the level of interest and specific concerns from potential clients.

“We have worked with the team at Harper for nearly a year. The results have been fantastic and we have seen some fantastic results. We benefit from great lead enquiries to superb brand exposure on LinkedIn. I would highly recommend Scott, Liam and the team”

Kris Knight

The Solution

Comprehensive Market Research and Strategic Outreach

Harper executed a global outreach campaign that delivered both market research insights and concrete business leads. The campaign included:

  • Industry-Specific Targeting: Reaching out to companies in industries where Lithium-Ion battery safety was a top priority.
  • Global Outreach: Engaging with key decision-makers from locations worldwide, focusing on facilities with high battery usage.

Project Impact

Securing High-Value Meetings and Validating Market Demand

  • Meetings Secured: Facilitated meetings with major organisations, including OVO Energy, DHL Supply Chain, University of Chester, George Asda, and Canary Wharf Group.
  • Global Reach: Successfully targeted international businesses, providing valuable insights into the global demand for their products.
  • Market Validation: Secured initial meetings and confirmed significant market need, giving the client the confidence to move forward with their product launch.

Explore New Markets and Validate Demand with Harper’s Expert Outreach

Are you launching a new product or exploring an untapped market? Harper’s targeted outreach strategies can help you validate demand and connect with key decision-makers. Let’s discuss how we can position your business for success.

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Scott McNicol – Co-Founder

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