Connecting with High-Profile Law Firms and Securing Key Meetings in the Legal Industry
InkedPR, a public relations agency specialising in helping businesses craft compelling narratives, sought to break into the highly competitive legal market. Their target was to secure law firms as clients, positioning themselves as the go-to PR agency for firms needing expert communication strategies. The challenge was to engage prestigious law firms in the UK and beyond, many of which had existing PR relationships. InkedPR needed a strategic outreach plan to demonstrate their unique value proposition to the legal sector.
Harper devised a focused outreach campaign targeting top law firms, with a particular emphasis on those renowned for their high-profile clients and diverse practice areas. Key components of the approach included:
“We’ve found Harper to be an incredibly effective tool for our PR agency, helping us streamline lead generation and secure meetings with potential clients. The team is very easy to work with and understand their sector very well. Their services have significantly boosted our engagement rates and saved us valuable time. It’s been instrumental in maintaining a steady pipeline of prospects, enabling us to focus on building meaningful relationships and growing our business.”
Harper implemented a multi-touch outreach campaign to legal firms, focusing on firms with established reputations in sectors such as litigation, corporate law, and intellectual property. Key steps included:
Looking to expand into a new industry? Harper’s data-driven outreach strategies can help you secure high-value clients and build your business. Let’s discuss how we can help you reach your target audience and grow your brand.
