Post Completion Services: Rapid Growth in the UK Conveyancing Market

Helping a New Entrant Secure 6 Clients in Just 2 Months

THE CHALLENGE

Breaking into a Competitive Legal Market

Post Completion Services, a newly established firm offering administrative services for conveyancing lawyers, sought to penetrate a highly competitive market. With no prior clients, they needed a strategy to quickly build relationships with law firms that specialise in property conveyancing. The challenge was twofold: introduce their unique offering to a target audience unfamiliar with their brand, and establish credibility in a short time frame.

The Approach

Targeted Outreach to Key Legal Firms

Harper developed a tailored lead generation strategy aimed at decision-makers in conveyancing law firms across the UK. The focus was on:

  • Data-Driven Targeting: A curated list of law firms with dedicated real estate practices.
  • Personalised Messaging: Bespoke emails and LinkedIn messages emphasising how Post Completion Services could streamline administrative tasks for busy conveyancing lawyers.
  • Follow-Up Strategy: Consistent follow-ups to maximise engagement and ensure the message resonated with legal professionals.

“Harper understood our market from the outset and helped us establish our brand credibility with the right people at the right time. Their campaign brought us business faster than we could have imagined.”

CEO, Post Completion Services

The Solution

A Comprehensive, Multi-Channel Outreach Campaign

The outreach campaign was designed to address the specific pain points faced by conveyancing lawyers, highlighting how Post Completion Services could reduce administrative workloads, save time, and ensure compliance with regulatory requirements. Harper implemented:

  • Email and LinkedIn Campaigns: Reaching out to decision-makers at firms such as Taylor Rose, gunnercooke, Spencer West LLP, and Morton Fraser.
  • Performance Monitoring: Real-time tracking of open rates, engagement, and lead generation allowed for campaign optimisation.

Project Impact

From Zero to Six Clients in Two Months

  • Client Acquisition: Grew from 0 to 6 clients within just two months.
  • Business Expansion: The overwhelming demand led the client to hire an additional staff member to manage incoming inquiries.
  • Campaign Success: Post Completion Services had to pause the outreach after two months due to the high volume of business generated.

Grow Your Firm with Harper's Proven Strategies

Are you looking to penetrate new markets or scale your client base rapidly? Harper’s data-driven outreach solutions can deliver the results your business needs. Let’s discuss how we can help you achieve your growth targets.

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Scott McNicol – Co-Founder

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