Post Completion Services aimed to break into the highly competitive conveyancing market in the UK. With no prior clients, their challenge was to build brand credibility and secure business relationships with law firms specialising in property conveyancing. They needed to introduce their unique service offering while building trust in a market crowded with established players.
Post Completion Services: Rapid Growth in the UK Conveyancing Market
Post Completion Services is a newly established firm providing administrative support for conveyancing lawyers. Their mission is to streamline legal processes for law firms, helping them reduce administrative burdens and ensure compliance with regulatory requirements.
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The Challenge
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Solution
Harper proposed a tailored email and LinkedIn outreach campaign, targeting decision-makers in conveyancing law firms across the UK. The goal was to introduce Post Completion Services to potential clients while emphasising their ability to streamline administrative tasks and ensure regulatory compliance.
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Implementation
- Targeted Outreach: Harper curated a list of law firms with a strong focus on real estate and property conveyancing, ensuring the outreach was focused on those most likely to benefit from Post Completion Services’ offering.
- Compelling Messaging: Harper worked closely with Post Completion Services to develop clear, compelling messaging that highlighted how the firm’s administrative solutions could reduce the workloads of busy conveyancing lawyers, freeing them to focus on more critical legal tasks. The messages were designed to resonate with key decision-makers at law firms.
- AI Technology Integration: Harper leveraged AI technology to optimise the timing and delivery of messages, ensuring that outreach efforts reached the right decision-makers at the most effective times.
- Follow-up Strategy: Harper implemented a strategic follow-up plan, ensuring consistent communication and engagement with prospective clients to maximize the chance of securing business.
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Results
- Client Acquisition: Within just two months, Post Completion Services secured six new clients, growing from zero to a solid client base in a short period.
- Business Expansion: The demand generated from the campaign was so high that Post Completion Services hired additional staff to manage the influx of inquiries and new business.
- Campaign Success: Due to the overwhelming success of the campaign, Post Completion Services had to temporarily pause their outreach efforts as they worked to onboard new clients.
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Conclusion
Harper’s partnership with Post Completion Services demonstrates the power of data-driven outreach in penetrating competitive markets. By combining personalised messaging, AI-driven optimisation, and a strategic follow-up plan, Harper helped Post Completion Services secure valuable business relationships and establish a strong presence in the UK conveyancing market.
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