InkedPR: Breaking into the Legal Sector with Targeted PR Outreach

Connecting with High-Profile Law Firms and Securing Key Meetings in the Legal Industry

Establishing a Niche in Legal PR

InkedPR, a public relations agency specialising in helping businesses craft compelling narratives, sought to break into the highly competitive legal market. Their target was to secure law firms as clients, positioning themselves as the go-to PR agency for firms needing expert communication strategies. The challenge was to engage prestigious law firms in the UK and beyond, many of which had existing PR relationships. InkedPR needed a strategic outreach plan to demonstrate their unique value proposition to the legal sector.

Strategic Outreach to Leading Law Firms

Harper devised a focused outreach campaign targeting top law firms, with a particular emphasis on those renowned for their high-profile clients and diverse practice areas. Key components of the approach included:
Targeted Industry Research: Identifying key decision-makers in law firms’ marketing and communications departments, focusing on firms with high visibility and complex communication needs.
Tailored Messaging: Custom email and LinkedIn messages crafted to resonate with legal professionals, showcasing InkedPR’s expertise in managing public relations for firms that deal with sensitive and high-stakes cases.
Emphasising Legal Expertise: Messaging highlighted InkedPR’s understanding of the unique challenges law firms face when communicating with clients, the media, and stakeholders, positioning the agency as a trusted partner for legal PR.

“Harper’s deep understanding of the legal market helped us secure meetings with some of the most prestigious law firms in the world. Their targeted approach was exactly what we needed to get our foot in the door.”

Founder & CEO, InkedPR

Customised Outreach Campaigns Targeting Legal Giants

Harper implemented a multi-touch outreach campaign to legal firms, focusing on firms with established reputations in sectors such as litigation, corporate law, and intellectual property. Key steps included:
Direct Outreach: Engaging with marketing and communications directors at top law firms, including Mishcon de Reya LLP, DLA Piper, Wilson Sonsini Goodrich & Rosati, McDermott Will & Emery, Osborne Clarke, and No5 Barristers’ Chambers.
Follow-Up Strategy: Personalised follow-ups and strategic messaging emphasised InkedPR’s track record of success and their ability to handle PR for high-profile cases and complex legal matters.

Securing Meetings with Leading Law Firms

High-Profile Meetings: Harper secured meetings with several major law firms, including Mishcon de Reya LLP, DLA Piper, Wilson Sonsini Goodrich & Rosati, McDermott Will & Emery, Osborne Clarke, and No5 Barristers’ Chambers.
Niche Penetration: Successfully positioned InkedPR as a strong contender in the legal PR space, gaining visibility with some of the biggest names in the industry.
Market Expansion: The meetings paved the way for potential long-term partnerships, allowing InkedPR to build its reputation within the legal sector.

Partner with Harper to Break Into New Markets

Looking to expand into a new industry? Harper’s data-driven outreach strategies can help you secure high-value clients and build your business. Let’s discuss how we can help you reach your target audience and grow your brand.

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Scott McNicol – Co-Founder