Sastech’s Successful Expansion into the Hotel Industry with Harper’s Strategic Support

 

Client Background:

Sastech is a smart office solutions and managed service provider based in the North West and North Wales. Known for their customer-focused approach and UK-wide service and support, Sastech has recently diversified into the electric vehicle (EV) solutions sector due to the increasing demand for EV infrastructure. Alongside their core services, Sastech also offers solar panel solutions for businesses, aligning with their commitment to sustainability and innovation.

Challenge:

Seeking to expand their client base and capitalise on their success in the hotel industry, Sastech partnered with Harper to target hotel chains across the UK. With two compelling case studies showcasing their expertise and value proposition, Sastech aimed to attract the attention of key decision-makers in hotels, focusing on specific job titles related to facilities, sustainability, operations, and procurement.

Solution:

Harper worked closely with Sastech to curate a targeted list of UK-based hotels and identify relevant job titles within the organisations. Leveraging the success of their previous installations, Harper crafted personalised sales messaging highlighting the benefits of Sastech’s solar PV and EV charging solutions, tailored to resonate with the sustainability goals and operational needs of hotel chains.

Implementation:

Strategic Messaging: The initial outreach message emphasised Sastech’s track record of delivering exceptional results, referencing a specific case study where they installed a comprehensive solar solution for Daniel Thwaites, resulting in significant energy savings and ROI. Follow-up messages showcased another case study focusing on the successful implementation of EV charging points at Champneys, highlighting the financial benefits and sustainability advantages.
Targeted Outreach: Harper deployed email campaigns targeting decision-makers in hotel chains, including general managers, directors of operations, procurement managers, and sustainability officers. The messaging aimed to capture their interest by offering solutions tailored to their specific needs and challenges.
Performance Tracking: Key metrics such as open rates, click-through rates, and lead conversion rates were monitored to assess the effectiveness of the outreach campaign and refine strategies as needed.

Results:

The strategic partnership between Sastech and Harper yielded impressive results:
Business Wins: Sastech secured contracts with renowned hotel chains including Novotel, Park Inn by Radisson, and Park Plaza Hotels & Resorts, demonstrating the success of the targeted outreach campaign.
High Engagement Rates: The outreach campaign achieved an open rate of 44.1% and a click-through rate of 9.41%, indicating strong interest and engagement from the targeted audience.
Successful Lead Generation: With a lead rate of 6.78%, the campaign generated qualified leads and paved the way for meaningful discussions and partnerships with key decision-makers in the hotel industry.

Conclusion:

Sastech’s collaboration with Harper exemplifies the effectiveness of strategic partnership and targeted outreach in driving business growth and market expansion. By leveraging Harper’s expertise in lead generation and messaging optimization, Sastech successfully penetrated the hotel industry, securing contracts with prominent hotel chains and demonstrating the value of their solar PV and EV charging solutions. With impressive engagement rates and successful lead generation, Sastech is well-positioned for continued growth and success, offering innovative sustainability solutions to businesses across the UK and beyond.