AudienceLink: Supercharging Recruitment Strategies for Health and Social Care Employers

Delivering Immediate Results and Securing Key Meetings with Industry Leaders

Hitting Q2 Targets in a Competitive Recruitment Market

AudienceLink, a specialist in recruitment strategies for Health and Social Care employers, needed a fast and effective lead generation solution to meet their aggressive Q2 targets. With tight deadlines, the challenge was to quickly generate interest from potential clients while showcasing the value of their unique recruitment assessment tool—a Free Mystery Shopper experience, which evaluates and improves the recruitment process for health and social care providers.

Leveraging a Unique Recruitment Assessment to Engage Decision-Makers

Harper developed a tailored campaign designed to capture the attention of recruitment decision-makers in the Health and Social Care sector. The strategy focused on offering a compelling free service, the Mystery Shopper experience, to differentiate AudienceLink from competitors. Key elements of the approach included:
Targeted Outreach: Harper focused on key organisations in the health, social care, and related industries that would benefit from improving their recruitment process.
Showcasing the Mystery Shopper: The campaign highlighted the free Mystery Shopper service, where a qualified, undercover nurse would apply to the client’s recruitment process and then compare it with top competitors, providing valuable insights into how they could improve their hiring strategies.
Quick Implementation: With a tight Q2 deadline, Harper deployed this campaign with urgency, ensuring immediate engagement and lead generation from day one.

“Harper’s ability to deliver immediate results was critical to hitting our Q2 targets. Their strategic approach, combined with our unique service offering, brought in a steady stream of qualified leads right from the start.”

CEO, AudienceLink

A Fast-Track Campaign Offering a Free Mystery Shopper Experience

Harper executed a multi-channel outreach strategy targeting decision-makers in Health and Social Care recruitment, ensuring that the Free Mystery Shopper service resonated with their immediate needs:
Email and LinkedIn Campaigns: Direct messaging to key decision-makers in recruitment departments, positioning the Mystery Shopper experience as a valuable tool for improving the recruitment process.
High Engagement Strategy: With consistent follow-ups and personalized messaging, Harper ensured high engagement levels with prospective clients, resulting in 4 to 6 new business inquiries every week.

Immediate Lead Generation and High-Profile Meetings

The campaign quickly achieved the desired results, generating consistent leads and securing important meetings:
Meetings Secured: Within just three weeks, Harper facilitated key meetings with major organisations, including National Grid, WeCare Group, British Council, and Specsavers.
New Business Enquiries: The campaign consistently generated 4 to 6 new business inquiries each week, helping AudienceLink maintain a steady pipeline of prospects.
Fast ROI: AudienceLink hit their Q2 targets, with the campaign bringing in high-value leads in a short amount of time.

Supercharge Your Recruitment Strategy with Harper’s Tailored Outreach Solutions

Need fast results? Harper’s targeted outreach can help you secure qualified leads and exceed your business goals. Let’s work together to take your recruitment strategy to the next level.

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Manchester, UK

Scott McNicol – Co-Founder