The Moment Magazine: Securing High-Value Advertisers through Strategic Outreach

Targeting Local Businesses and Securing Key Meetings for Peterborough’s Leading Magazine

Expanding Advertising Opportunities in a Local Market

The Moment Magazine, a Peterborough-based publication, was looking to increase its advertising revenue by connecting with local businesses. While they had a solid readership, the challenge was convincing businesses to advertise in a print magazine amid a growing digital landscape. They needed a tailored approach to reach both general local businesses and more specific niches, such as motor dealerships, to attract advertisers who saw the magazine’s value in reaching a targeted local audience.

Tailored Campaigns for Diverse Business Sectors

Harper developed a dual approach to help The Moment Magazine reach its target advertisers. The first step was a general outreach campaign aimed at local businesses, followed by a focused campaign targeting motor dealerships in the Peterborough area. Key strategies included:
Broad Local Campaign: Reaching out to a wide array of businesses, showcasing the magazine’s strong local readership and the benefits of advertising to an engaged audience.
Niche Targeting: Focusing on motor dealerships, emphasising the magazine’s reach within the local automotive community.
Personalised Messaging: Highlighting the unique advertising opportunities that The Moment Magazine offered, such as high-quality placements and a loyal readership.

“Harper’s team really understood our local market and were able to position us in front of the right businesses. Their strategic targeting brought us meetings with some of the biggest names in Peterborough.”

Marketing Director, The Moment Magazine

Leveraging Multi-Layered Outreach to Secure Key Meetings

The outreach campaign was implemented in two phases:
Phase 1 – Local Business Outreach: Tailored outreach messages promoted the value of print ads to local businesses, securing meetings with companies such as Oundle School, Well Clinic, and The Stamford Notebook Company.
Phase 2 – Automotive Industry Focus: Personalised outreach targeting motor dealerships led to a significant meeting with Jaguar Land Rover.

High-Profile Meetings and New Business Relationships

Meetings Secured: Harper’s efforts led to meetings with prominent businesses, including Jaguar Land Rover, Oundle School, Well Clinic, and The Stamford Notebook Company.
Niche Market Penetration: The targeted campaign resulted in a meeting with Jaguar Land Rover, a high-value prospect for magazine advertising in the automotive sector.
Increased Local Exposure: Expanded the advertising client base in both general and niche sectors.

Unlock New Advertising Opportunities with Harper’s Expert Outreach

Are you looking to expand your business reach and secure high-value clients? Harper’s customised outreach solutions can help you connect with the right partners and drive growth. Let’s discuss how we can boost your revenue through targeted campaigns.

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Scott McNicol – Co-Founder